Canadian Business Benchmarks

What Is My Equipment Rental Business Worth?

See where your equipment rental business stands against real Canadian transaction benchmarks in about three minutes. No cost, no account, no pitch.

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How equipment rental businesses are valued

Most equipment rental businesses in Canada change hands at a multiple of their normalized earnings, typically EBITDA (earnings before interest, taxes, depreciation, and amortization), adjusted for owner add-backs. The multiple itself depends on your size, location, growth trajectory, and how much the business depends on you, the owner.

Equipment rental companies are valued on fleet utilization, the condition and ownership of the fleet, and a base of repeat commercial customers. High utilization, an owned and modern fleet, and recurring contractor accounts lift value; low utilization, aging equipment, and heavy debt on the fleet weigh it down.

What moves the number

Pushes the number up

  • High fleet utilization rates
  • An owned, modern, well-maintained fleet
  • Recurring contractor and commercial accounts
  • A diversified rental catalogue

Pulls the number down

  • Low or seasonal utilization
  • Aging equipment due for replacement
  • Heavy financing tied to the fleet
  • Customer concentration in one sector
What you'll see

You put in your numbers. We show you two things.

Market data: Sector-specific transaction multiples based on aggregated business transaction reports. Updated quarterly.

Peer benchmarks: Estimates from verified owners in your sector and size range. See what similar businesses are worth, and compare your own expectations against market data and transaction multiples.

Takes about three minutes.

No pitch. No account required. Just your numbers in, and market context out.

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Common questions
How much is my equipment rental business worth?

Equipment rental companies are valued as a multiple of normalized EBITDA, alongside the value of the fleet. Utilization, fleet condition, and financing all move the number. Clariva shows the benchmark range for your size and province.

What multiple do equipment rental companies sell for?

Higher for companies with high utilization and an owned, modern fleet; lower for those with aging equipment or heavy fleet debt. Enter your numbers to see your range.

How does the fleet factor in?

The fleet is a major asset, but buyers focus on how well it is utilized and how much debt is against it. A modern, well-utilized fleet supports value; aging or financed equipment can reduce an offer.

Is the Clariva estimate a formal valuation?

No. The estimate is for benchmarking and context only, and does not replace a formal business valuation. For a transaction, work with an M&A advisor or a Chartered Business Valuator (CBV).

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Not financial advice. Clariva is a data aggregation and compilation tool. All ranges shown on this platform are derived from publicly available transaction data and anonymized user submissions, and are provided for informational and benchmarking purposes only. Nothing on this platform constitutes a formal business valuation, financial advice, or a recommendation to buy or sell. Consult a qualified M&A advisor, Chartered Business Valuator (CBV), or legal counsel before making any financial or transactional decisions. Individual data is never shared or sold. Anonymized, aggregated insights may be used for industry research. You can request deletion of your data at any time by emailing tanner@clariva.ca.